Most business owners will quit video marketing in the next thirty days. They’ll post a few times, check their analytics, see single-digit views, and decide “video doesn’t work for my business.”
And they’ll quit exactly six weeks before the magic happens.
I’ve published over one hundred Video Lion episodes. I’ve seen the pattern dozens of times with my clients. There’s a specific timeline—a ninety-day window—where everything changes. And today I’m going to show you exactly what happens in each phase, so you know what to expect and why you absolutely cannot quit in month one or two.
This is the final episode of our Authority Builder series.
Come with me!
Month One: The Visibility Phase
Let’s be brutally honest about month one. Your videos will probably get fewer views than you hoped. Your engagement will be modest. And that little voice in your head will start whispering “this isn’t working.”
Here’s what’s actually happening: You’re becoming visible. For the first time, people in your market can find you. They’re seeing your face. Hearing your voice. Learning your perspective.
Think about it like this: before you started posting, you were invisible to everyone who didn’t already know you. Now you exist in the feeds, in the search results, in the algorithm.
The key metric in month one isn’t views—it’s existence. You showed up. You’re in the game. That alone puts you ahead of ninety percent of your competitors who are still “thinking about” doing video.
Month Two: The Recognition Phase
Something shifts in month two. People start recognizing you. Not following you in droves—recognizing you.
“Oh, you’re the one who talks about…” “I’ve seen your videos about…” “Didn’t you just post something about…?”
This is the recognition phase. Your face is becoming familiar. Your topics are becoming associated with your name. The algorithm is starting to understand who you are and who should see your content.
Here’s what most people miss: recognition comes before trust. People need to see you multiple times before they start taking you seriously. The rule of seven applies here—prospects need seven touchpoints before they consider you a real option.
By the end of month two, you’ve given your ideal clients those touchpoints. You’re no longer a stranger. You’re becoming familiar.
Month Three: The Trust Phase
Month three is when the magic happens. And it always catches people off guard.
Suddenly, discovery calls feel different. Prospects show up already sold. They reference your videos. They already know your methodology. They’ve already decided they want to work with you—they just need to confirm you’re the real deal.
This is the trust phase. You’ve been showing up consistently for twelve weeks. You’ve demonstrated expertise across multiple topics. You’ve proven you’re not a flash in the pan. Prospects trust that you’ll actually be there when they need you—because you’ve already been there, consistently, for three months.
The compound effect kicks in here. Those first six videos from month one? Still working for you. Those recognition moments from month two? Now converting into actual conversations. Everything you planted starts bearing fruit.
The Quitting Zone (Why Most Never See Month Three)
Here’s the painful truth: most business owners quit in the quitting zone—weeks four through eight. Right when recognition is building. Right before trust forms.
They look at their month-one numbers, compare them to influencers with millions of followers, and conclude video doesn’t work. They don’t realize they’re comparing their chapter one to someone else’s chapter fifty.
Don’t be that business owner. The timeline is ninety days. Not thirty. Not sixty. Ninety.
The Bottom Line
In episode 101, we covered the LinkedIn video math—how consistent video compounds into authority. In episode 102, we talked about why your real face beats AI avatars. And today, episode 103 gave you the trust timeline—the exact ninety days that transform your business.
The math works. Authenticity wins. And patience pays off.
The question isn’t whether this works—the results speak for themselves. The question is: are you willing to commit to the timeline?
That’s it for today. Before you go, don’t forget to give us a like or leave a comment, and, if you haven’t done it yet, subscribe to our channel to stay informed about everything related to video for business.
See you in the next Video Lion!