Your competitors are posting 12 videos per month on LinkedIn. You’re posting maybe one. Or none.
And here’s what’s happening while you’re debating whether video is worth it: They’re getting 72,000 impressions per year with your ideal clients. They’re showing up in discovery calls with prospects who already trust them. They’re closing high-ticket deals before the conversation even starts.
The math is simple. The results are proven. And the gap between you and them is getting wider every single day.
So let’s break down the exact LinkedIn video formula that’s turning consistent content into seven-figure authority—and why the numbers don’t lie.
Come with me!
The LinkedIn Video Advantage
Let me show you some numbers that’ll change how you think about video. LinkedIn posts with video get 5 times more engagement than text posts. Five times. But here’s where it gets interesting for business owners like you.
The average engagement rate on LinkedIn is around 2%. With video? You’re looking at 7-10%. That’s not vanity metrics—that’s visibility that translates into actual business.
The Compounding Authority Formula
Here’s the math: 12 videos per month equals 144 videos per year. Each video is a touchpoint with your ideal clients. Each touchpoint builds familiarity. And familiarity builds trust.
If each video reaches 500 people in your target market, that’s 6,000 impressions per month. 72,000 per year. But here’s the multiplier effect—those videos don’t disappear. They stay on your profile, working for you 24/7.
I’ve been publishing Video Lion episodes for over a year now. A hundred episodes. And I can tell you from direct experience—prospects reach out saying “I’ve been watching your videos for months.” They show up to discovery calls already sold on working together. The sale happens before the call even starts.
The Million-Dollar Question
Now let’s talk about why this matters for your bottom line. The average high-ticket service provider—financial advisors, business coaches, consultants—needs what? Maybe 10-20 great clients to hit seven figures. That’s it.
If consistent video helps you close even two extra high-value clients per year, what’s that worth to you? If your average client is worth $50,000, that’s $100,000 in additional revenue. From showing up on video consistently.
I’ve watched this happen with my own clients. Business owners who started posting video testimonials, sizzle videos, educational content—they become the obvious choice in their market. Not because they’re better than their competitors. Because they’re more visible. More familiar. More trusted.
The Real ROI of Showing Up
Here’s what most people miss about video: it’s not about going viral. It’s about being consistently present in your prospects’ feed. When they’re ready to buy, you’re top of mind.
Think about it this way: Your ideal client has a problem. They need help. They’re scrolling LinkedIn looking for answers. If you’ve been showing up with valuable video content for months, who do they call? The stranger who’s invisible? Or you—the expert they feel like they already know?
The math is simple: Consistent visibility plus demonstrated expertise equals authority. Authority equals trust. Trust equals business. And for high-ticket services, that trust is worth millions.
What This Means For You
Look, I get it. Creating 12 videos per month sounds like a lot of work. But here’s the thing—it doesn’t have to be complicated. You don’t need fancy equipment. You don’t need to be a natural on camera. You just need to show up and share what you already know.
The business owners crushing it with video aren’t doing anything magical. They’re just consistent. They understand that every video is a deposit in their authority bank. And that bank pays compound interest.
So here’s my question for you: What’s the cost of staying invisible? What’s the cost of letting your competitors own the conversation in your market? What’s the cost of prospects not knowing you exist?
Because while you’re debating whether video is worth it, someone else in your industry is posting their twelfth video this month. They’re building trust. They’re becoming the obvious choice. They’re winning the clients you should have.
The Bottom Line
The LinkedIn video math is simple: 12 videos per month equals 144 touchpoints per year. Those touchpoints build authority. That authority generates trust. That trust turns into business. And for high-ticket service providers, that business adds up to millions.
The question isn’t whether video works. The numbers already proved that. The question is: Are you going to do the math—or are you going to stay invisible?
Now, in the next episode of this Authority Builder series, we’re going to tackle something everyone’s talking about: AI avatars. Should you use them for your marketing videos? The answer might surprise you. That’s Video Lion 102.
That’s it for today. Before you go, don’t forget to give us a like or leave a comment, and, if you haven’t done it yet, subscribe to our channel to stay informed about everything related to video for business.
See you in the next Video Lion!