You finally got video on your website. Great thumbnail. Professional quality. Maybe it even autoplays when someone lands on your homepage.
But here’s the problem: nobody’s watching it. They land on your page, glance at the video, and scroll right past. You spent time and money creating content that’s collecting digital dust.
And the worst part? You don’t even know why. You just know that video was supposed to increase conversions—and it’s not working.
Today I’m going to show you the website video mistake that’s costing you clients—and the simple fix that can double your engagement overnight.
This is the final episode of The Video Sales Engine series.
Come with me!
The Biggest Mistake
Here’s what most businesses do: they create one video and put it everywhere. Same video on the homepage, services page, about page—everywhere. It’s a “general overview” video that tries to be everything to everyone.
And because it tries to speak to everyone, it speaks to no one.
A prospect on your homepage has different questions than a prospect on your services page. Someone on your about page wants different information than someone reading a case study. One video can’t answer all those questions.
The fix isn’t making your video better. It’s making the right video for the right page.
The Homepage Video Rule
Your homepage video has one job: stop the scroll and create curiosity. That’s it.
Visitors land on your homepage knowing almost nothing about you. They’re not ready for your full story. They’re not ready to hear about your process. They need to know two things in the first ten seconds: who you help and what problem you solve.
Keep it under sixty seconds. Lead with the problem your ideal client is facing. Show them you understand their pain. End with a clear next step.
Your homepage video is the hook. Don’t try to close the deal here—just earn the click to learn more.
The Services Page Strategy
Someone on your services page is already interested. They clicked through from your homepage. They want specifics.
This is where your Process Explainer video lives—remember that from episode 105? The video shows exactly what happens when someone works with you.
Walk them through step one, step two, step three. Show them what the engagement looks like. Eliminate the fear of the unknown. Make it easy to visualize working with you.
This video can be two to three minutes because people on this page are willing to invest time learning about your approach.
The About Page Opportunity
Most businesses waste their about page with corporate jargon and stock photos. But people who click on your about page are trying to answer one question: “Can I trust this person?”
This is where you tell your story. Not your résumé—your story. Why you started this business. What drives you. The moment you knew this was your calling.
Shoot this video horizontally first, then edit a vertical version for social media. Same content, optimized for different platforms.
When someone finishes watching your about page video, they should feel like they know you. That’s the goal.
The Testimonial Placement Secret
Here’s where most people go wrong with testimonials: they hide them on a dedicated “testimonials” page that nobody visits.
Your video testimonials—the ones where you interview clients on camera, in person or remotely—should be scattered throughout your site. One on the homepage. One or two on the services page. One near your contact form.
Think about the buyer’s journey. When prospects are about to make a decision—when they’re hovering over that contact button—that’s when they need reassurance. Put a testimonial right there.
Match testimonials to pages. A testimonial from a financial advisor goes on the page targeting financial advisors. A testimonial about a specific service goes on that service page.
The Bottom Line
The mistake isn’t having video on your website. The mistake is having the wrong video in the wrong place.
Homepage: short, problem-focused, creates curiosity. Services page: process explainer, eliminates fear. About page: your story, builds trust. Testimonials: scattered throughout, right where decisions are made.
That’s the Video Sales Engine we’ve built in this series. Episode 105 gave you the five videos you need. Episode 106 showed you how to get testimonials. And today, you learned where to put them all.
Now it’s your turn to build yours.
That’s it for today. Before you go, don’t forget to give us a like or leave a comment, and, if you haven’t done it yet, subscribe to our channel to stay informed about everything related to video for business.
See you in the next Video Lion!
To learn more about video for business, go to: https://www.leibproductions.com/