VIDEO STATISTICS 2025

The Data Behind Video's Business Impact

86%
Conversion Increase with Video on Landing Pages
95%
Message Retention with Video vs Text
88%
Marketers Credit Video with Lead Generation

💰 Revenue & ROI Impact

84%

Say video has directly helped increase sales

87%

Report positive ROI from video marketing investments

73%

More likely to purchase after watching a product video

96%

Increase in click-through rates for emails with video

👁️ Engagement Power

⏱️
82%
Watch how-to videos completely when under 1 minute
📱
66%
Of consumers prefer short-form video to learn about products
🚀
2X
Higher engagement on social posts with video vs images

📊 Market Dominance

📈
85%
Of all internet traffic will be video content by end of 2025
🎬
91%
Of businesses now use video as a core marketing tool
🌐
80%
Of businesses credit video with increasing traffic to their website

SOURCES:

Wyzowl 2025 | HubSpot Video Marketing Report 2025 | Cisco Annual Internet Report | Forbes Agency Council | Vidyard Video in Business Benchmark Report | Animoto Social Video Trends | OptinMonster Conversion Statistics | Renderforest Video Marketing Study | Demand Metric Content Preferences | Social Media Today Engagement Analysis | Sprout Social Platform Statistics | Wordstream Digital Marketing Benchmarks